丘泰謙 Alvin Hew 總裁的話

This year marks the third consecutive year that L'ORÉAL Paris is the official Make Up and Cosmetic Sponsor for the Golden Horse Film Festival! We are very proud to have invited Ms. Michelle Yeoh, one of our Ambassadors for L'ORÉAL Paris, to come from Europe to Taiwan and join us at the Awards Ceremony to present the Best Film Award, which is the grand finale prize at the ceremony. As a renown Hollywood actress and an international superstar, Michelle's presence certainly helped to boost the international credibility of the Golden Horse Film Festival, which is Asia's oldest film festival at 45 years young, as well as raising L'ORÉAL Paris' image in Taiwan and across Asia.

To capitalize on this and to coincide with Michelle's visit to Taiwan, prior to the 2008 Golden Horse Film Festival, L'ORÉAL Paris introduced a range of limited edition "Golden Horse Star Look" makeup which includes the Color Appeal Made for Me Natural Palettes, True Match Cream, and True Match Make-Up Base Moist Up. On December 5th, Michelle paid a visit to the L'ORÉAL Paris' counter at Watson's GeNext Flagship Store next to Tonglin to endorse the limited edition makeup which attracted great media exposure for the L'ORÉAL Paris brand. Her fine image is a great symbol of beauty that L'ORÉAL Paris aims to project in Taiwan.

Continuing in the subject of film and movies, Kiehl's played a key role in supporting local films and new talented directors in 2008. In the past, they sponsored the Kaohsiung Film Festival. This summer, they helped with the Taiwan Beer Basketball Team’s movie called "Attitude". This November, Kiehl's helped to hold the movie Premiere of "My So Called Love" starring Barbie Hsu, Eddie Peng, Joseph Chang, and Ming-Hsiang Tung. The director, Leading Lee, is the Promax World Gold Awards winner and also the director for Kiehl's Duckweed Children and AIDS baby films for many years.

With Christmas just around the corner, don't forget to prepare a small gift for your friends and family! Many L'ORÉAL brands have prepared special gift sets that are all wrapped up and ready for you to give away during the holiday season! I would like to take this opportunity for visiting our website this year and wish you all a Merry Christmas and Happy New Year!

繼2006、2007年，巴黎萊雅再度與國內最具指標性的影展「金馬獎」合作，擔任金馬指定彩妝品牌。今年我們很榮幸邀請到品牌代言人楊紫瓊從歐洲來台來頒發第四十五屆金馬最佳影片的大獎。身為一位知名的好萊塢國際巨星，楊紫瓊的出席讓亞洲歷史最悠久的金馬影展增色不少，並且也提升了巴黎萊雅在台灣與亞洲的形象。

巴黎萊雅針對今年金馬特展與楊紫瓊訪台的計畫，推出一系列金馬彩妝商品，包括由日本限量急運來台的「完美吻膚親肌系妝前潤澤凝露」、具緊實拉提效果的「完美吻膚親肌系粉凝乳」與專為亞洲女性設計的「專屬訂製裸妝眉粉眼彩盤」。12月5日，楊紫瓊也親自蒞臨屈臣氏統領旗艦店來為這一系列的產品做宣傳，她的形象完美地呈現巴黎萊雅想傳達的「美」的概念。

延續電影相關話題，Kiehl's 在今年一直扮演著支持國片與新秀導演角色，贊助高雄電影節以及台啤球隊的電影「態度」，今年11月，Kiehl's 主辦「愛的發聲練習」電影首映會。此部電影的主角徐熙媛、彭于晏、張孝全、東明相等演員，皆為目前相當被看好的新秀本土演員，導演則是曾與Kiehl's 合作拍攝浮萍兒與愛滋寶寶影片的李鼎。

聖誕節就快到囉∼別忘了替您的親朋好友準備些小禮物。今年萊雅也推出許多特別包裝的精美小禮盒，讓您在聖誕佳節輕鬆地送禮喔！感謝大家瀏覽萊雅網站，在此祝大家聖誕快樂，新年快樂！